The People Behind
Every Deal
Experienced brokers dedicated exclusively to the assisted living facility market. We know the space, the operators, and the buyers.
Jake Crawford
Founder
Jake Crawford founded Crawford Commercial with a singular mission: to build the most trusted brokerage in the assisted living facility market. With 32+ closed transactions, he has established Crawford as Arizona's leading ALF brokerage. Jake personally underwrites every deal, cultivates relationships with institutional buyers and operators, and sets the strategic direction for the firm. Licensed broker in Arizona with nationwide reach through eXp Realty across all 50 states.
Cayden Piro
Partner & Director of Transactions
Cayden Piro is the operational engine of Crawford Commercial. He leads every engagement from initial intake through close, specializing in ALF financial analysis, SBA loan structuring, licensing transfers, and complex regulatory navigation. Known for his precision and relentless work ethic, Cayden manages the firm's active listings on LoopNet and Crexi, coordinates due diligence across multiple simultaneous transactions, and maintains Crawford's pre-qualified buyer database of 100+ active investors. His ability to structure creative deal terms has resulted in an 88-118% ROI for Crawford clients.
Beni Rich
COO & Head of Development
Operations Founder at Crawford Commercial, leading development strategy, deal execution, and company-wide operational systems. Background in due diligence, entitlements, and budgeting at Seefried Industrial Properties — one of the largest industrial developers in the U.S. Oversees active development projects including Thunderbird & 36th, 3rd Ave, and Solae. Responsible for building Crawford's systemization layer: master dashboards, deal intake SOPs, listing launch protocols, construction controls, and investment committee structure. Licensed real estate professional and Notary Public.
Crawford Commercial
Powered by eXp Realty — one of the largest independent real estate companies in the world. Our partnership delivers national reach with the specialized focus of a boutique ALF brokerage.