The People Behind
Every Deal
Experienced brokers dedicated exclusively to the assisted living facility market. We know the space, the operators, and the buyers.
Jake Crawford
Founder & Principal
Jake Crawford founded Crawford Commercial with a singular mission: to build a trusted boutique brokerage in the assisted living facility market. Jake personally underwrites every deal, cultivates relationships with institutional buyers and operators, and sets the strategic direction for the firm. Licensed broker in Arizona with nationwide reach through eXp Commercial across all 50 states.
Cayden Piro
Healthcare Real Estate Advisor
Cayden Piro is the operational engine of Crawford Commercial. He leads every engagement from initial intake through close, specializing in ALF financial analysis, SBA loan structuring, licensing transfers, and complex regulatory navigation. Known for his precision and relentless work ethic, Cayden manages the firm's active listings on LoopNet and Crexi, coordinates due diligence across multiple simultaneous transactions, and maintains Crawford's pre-qualified buyer network. His deal-structuring discipline drives strong outcomes for Crawford clients.
Beni Rich
Chief Operating Officer & Development Director
Operations Founder at Crawford Commercial, leading development strategy, deal execution, and company-wide operational systems. Background in due diligence, entitlements, and budgeting at Seefried Industrial Properties — one of the largest industrial developers in the U.S. Oversees active development projects including Thunderbird & 36th, 3rd Ave, and Solae. Responsible for building Crawford's systemization layer: master dashboards, deal intake SOPs, listing launch protocols, construction controls, and investment committee structure. Licensed real estate professional and Notary Public.
Dr. Jimmy Minhas, M.D.
Strategic Investment Partner
Dr. Jimmy Minhas is a practicing internal medicine physician and healthcare entrepreneur serving as an Investor Partner at Crawford Commercial. With over a decade of hospitalist experience across Arizona and multiple states, he brings physician-grade clinical oversight to the firm's assisted living and senior housing portfolio, specializing in geriatric care, chronic condition management, and operational excellence. He founded and scaled JSM Medical Group, a Medicare-compliant specialty wound care company, and created GerdLi — the world's first physician-engineered anti-reflux supplement. Dr. Minhas' unique blend of frontline medical insight and proven healthcare entrepreneurship strengthens deal evaluation, clinical quality, and long-term value creation for assisted living investments.
Crawford Commercial
Brokered by eXp Commercial — one of the largest independent real estate companies in the world. Our partnership delivers national reach with the specialized focus of a boutique ALF brokerage.